JIGL · Fitness Studios Web Design

Fitness Studios websites that actually convert intro offers

Your class schedule is a screenshot from Mindbody that updates 'whenever', so prospects can't tell if the 6am HIIT actually runs Tuesdays, and they pass on the studio with the live schedule next door.

See our fitness studios example → Start a project
fitness-studios-template
fitness studios demo

Call-first. Book now.

Instant-quote widget · Service-area map · Emergency CTA

TAP TO CALL →
The usual problems

Why fitness studios sites usually fail

  1. Your class schedule is a screenshot from Mindbody that updates 'whenever', so prospects can't tell if the 6am HIIT actually runs Tuesdays, and they pass on the studio with the live schedule next door.
  2. The intro offer is buried three clicks deep with no urgency, no 'limited spots', no 'starts Monday', no first-class CTA above the fold. The most profitable move on the funnel is invisible.
  3. No trainer bios or transformation stories, so the 40-year-old looking to try strength training for the first time picks the studio with a photo of an actual human who looks approachable.
What's included

What a JIGL fitness studios site includes

Mindbody / Glofox schedule embed

Live class schedule pulled from Mindbody, Glofox, or Zen Planner, real-time availability, instructor names, and book-with-one-tap flow. The schedule that changed at 4am shows correctly at 5am.

Intro-offer CTA, front and center

A dedicated intro-offer page with urgency (next cohort start, spots left), a single-click signup, and payment-capture. The highest-LTV funnel lead gets the hero treatment it deserves.

Trainer bios

Individual pages per trainer with certifications (NASM, ACE, CrossFit L1), specialties, and a book-with-them flow. Returning clients find their trainer; new prospects pick the one who looks like them.

Transformation wall

Client transformation stories with before/after photos (with consent), weight-and-time metrics, and first-person quotes. The social proof that out-converts every stock-photo gym ad your competitors run.

Class-type landing pages

Individual pages for HIIT, yoga, spin, strength, pilates, each with class description, typical intensity, equipment needs, and a book-a-spot CTA. You rank for 'yoga classes near me' and 'HIIT studio [city]' separately.

Mobile booking

Sticky 'Book a class' button on mobile that takes a prospect to the schedule in one tap. The fall-off between scrolling Instagram and booked-for-Wednesday collapses.

Target

Designed for fitness studios outcomes like:

Design goal
3.3×
intro-offer signups / 60d

Built so that intro-offer signups can roughly triple when the offer lives on a dedicated page with urgency and cohort dates instead of a corner banner.

FAQ

Fitness Studios website questions

Do you support Mindbody, Glofox, Zen Planner, or ClassPass?
Yes to all four, plus Pike13, Walla, and Arketa. Live schedule pulls, single-sign-on, and class booking all embed directly, no migration, no dual calendar.
Can the intro-offer handle cohort-based funnels (6-week transformation, etc.)?
Yes. Dedicated cohort pages with open/close dates, spot limits, and waitlist capture. Emails send automatically when the next cohort opens, no hand-tracking a spreadsheet.
What about multi-location studios or franchise brands?
Each location gets its own schedule, trainers, and schema, with a parent-brand layer that doesn't cannibalize the individual locations in local search. Pro tier territory.
Can clients pay for intro offers online?
Yes. Payment capture flows through Mindbody, Stripe, or your POS directly, not a separate checkout landscape. One flow, one receipt.
What does a fitness studio website cost?
Starter tier ($599) for solo trainers and small studios. Pro tier ($999) for single-location studios with full class schedules. Elite ($1,299) for multi-location or franchise setups.
How fast can I launch before a New Year push?
Two weeks end to end for single-location. If you want the January intro-offer cohort live, start the brief by early November so payment and cohort logic get real testing before the traffic hits.

Start your fitness studios site →

Tell me about your business. I'll send back a rough quote and timeline within 24h.

Start a project → See pricing